Michael On

MICHAEL KORS & MIRANDA KERR TAKE TOKYO

11—13—13

WHO:

A roster of celebrities and international style setters including Miranda Kerr, Alexandra Richards and Aimee Song among others.

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WHAT:

A cocktail party hosted by Michael Kors.  

Party guests posing in front of city scapes.  

Party guests posing in front of city scapes.
 

WHERE:     

Tokyo National Museum.

Party guests entering the museum.  

Party guests entering the museum.
 

WHY:         

To celebrate Miranda Kerr’s Michael Kors cover for the December issue of Elle Japon. The issue features an eight-page fashion story with Miranda Kerr in Michael Kors Holiday looks and a two-page behind-the-scenes spread.

The evening also included the unveiling of a spectacular digital projection celebrating the Michael Kors Selma handbag campaign, #JetSetSelma. As guests entered the museum, they found a vast, custom-made “digital mosaic" of skylines from around the world and the Selma handbag. The mosaic featured over 5,000 images drawn from Michael Kors-branded content, user-generated content tagged #MKTokyo, and images from four Phhhoto booths at the event. Each Phhhoto booth featured a different cityscape as its background and texted an animated GIF to users to share via text, email or social media. Finally, prints of all the photos were printed out and arranged to form a physical mosaic  on the wall at the museum.

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